4x as many customers would rather watch a video about a product than reading about it (Animoto).4 out of 5 consumers believe that demo videos are helpful (Animoto).84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

People watch an average of 16 hours of online video per week.Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).Īs much as businesses are enjoying making these videos and reaping in reward for their creativity, customers too, are enjoying consuming these videos.Marketers who use video grow revenue 49% faster than non-video users (Vidyard).80% of video marketers say video has directly helped increase sales.87% of video marketers say video has increased traffic to their website.Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year.95% of video marketers plan to increase or maintain video spend in 2020.52% of marketers believe that video is effective for brand awareness (WowMakers). Businesses on average are creating 18 videos a month.Businesses are increasingly trying to leverage the power of video and stay on the customer’s top of mind. The growth of video has opened up huge possibilities for businesses and marketers online.

From recording vlogs and having video calls with friends and family, sharing our knowledge and know-how on YouTube, to using videos to promote our business online, videos have become an integral part of our digital lives. Video has definitely changed the way we communicate and express ourselves online. According to data, global consumer internet video traffic will account for a staggering 82% of all consumer Internet traffic by 2022. Everybody loves videos! They are an effective way to get your message across while acting as a great medium for entertainment.

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